Pedro Jiménez Gurría

Pedro is a visual artist. Since then, he has developed his own reflexive and nostalgic lenguage where he talks about the human escence. His work has been screened in different film festivals in several countries as Korea, Germany, France, USA, Canada, Peru, Chile, United Kingdom, Spain and of course, Mexico.

Besides his audiovisual work he has developed a network with maestros mezcaleros around Mexico. He started to study all about mezcales since 2005 and then, in 2009, opened a mezcaleria in Guadalajara called Pare de Sufrir... Tome Mezcal. At a controversial moment in agave spirits legislation, he directed the documentary Viva Mezcal with the intention of turning people’s eyes to the mezcal situation. Almost at the same time he started filming this documentary and seeing it wasn’t enough to generate a complete awareness of the mezcal culture, he opened a mezcal information and tasting room called Mezonte, also in Guadalajara. Under this name he created an organization wheremore than 17 producers can offer their agave spirits that before they just couldn’t.